Sunday, October 25, 2009

Take Steps to be Mrs. Obama's Role Model

It was a personal treat for me to be at Busboys & Poets, a Washington, DC institution, this week talking about the Fair Trade White House effort. The event was organized by Global Exchange in order to celebrate Fair Trade month, and the evening featured The Fair Trade, a documentary describing the incredibly personal genesis of body care Fair Trade company, Anti-Body. Anti-Body is one of 100+ businesses, individuals and organizations working on the grassroots, nonpartisan invitation to Mrs. Obama to declare the White House a Fair Trade Home.
Please sign the on-line invitation!

What was confirmed for me at this event was my growing understanding of the impetus for the effort: it isn't about the Obama family. It is about average American families.

I first became involved in the effort this past spring after Mrs. Obama unveiled her organic garden, when Fair Traders were considering how the First Family might also express support for the ethics of Fair Trade, which include environmental sustainability and small-scale agriculture. Fair trading at the White House was already an idea conceived by a DC advocate in anticipation of the inauguration. To me, having Mrs. Obama involved seemed like a great awareness building and education opportunity. Some of us even envisioned the creation of dozen of Fair Trade gift bags of food, clothing and body care products that the White House could route to Washington, DC homeless shelters.

The more I talk with folks about Mrs. Obama having Fair Trade products in her family's home, the more I realize that Fair Traders are serving as incredible examples for the First Family. We are sharing how we live our lives, how our consumer choices are shaped by concern for fair wages, fair working conditions, and fair treatment of the planet. One gentleman at the Busboy's event shared with me that he works for the Defense Department but that he tries to shop his values to help create a society that relies less on force for conflict resolution. I mingled a bit with business managers who want to live the American dream but in ways that don't exploit others. Once again I found examples of ordinary people using Fair Trade to create extraordinary progress for the world.

Yes, of course, it is the nature of our society that many of us look up to the Obamas for guidance on everything from volunteering our time to charming Jay Leno. But with the Fair Trade White House efforts we have a real opportunity to demonstrate to the First Family how we Fair Traders live our lives. We can be role models demonstrating that important individual actions can be a positive for consumers and producers, especially those struggling in poverty around the world and around the corner. I still hope Mrs. Obama accepts our invitation to declare the White House a Fair Trade home so that our coalition can celebrate publicly and create a great media and education moment. But I also hope we get Mrs. Obama's private attention to help her understand who Fair Traders are and why we'd welcome her to join our movement.



Thursday, October 15, 2009

What Makes a Business Fair Trade?

When I was a student at Agnes Scott College back in the mid 80s, our liberal arts institution for women was mentioned in Playboy as a place with “babes,” or potential swimsuit models, or some such objectionable comment. Many on campus were concerned that our great school and its students were being sullied. But an English professor at the time stated that she thought bad publicity was better than no publicity at all. I embrace that viewpoint especially in these times of information overload.


So when Time magazine used the start of Fair Trade month here in the US to assert that Fair Trade Certified coffee prices are often, to reference my colleague Jonathan Rosenthal, more accurately described as “somewhat less unfair” prices, I was glad for the attention. And when the New York Times Sunday paper sneered at ethical consumption as a superficial half-measure, I sighed but thought, “Thanks for the plug.”


On this Blog Action Day--and everyday--I am glad when Fair Trade gets in the spotlight, especially for the purposes of debate and discussion. I learned in college that critical thinking is a good thing. That challenges based in fact and articulated in compelling way can lead to excellence in theory and practice. We in the Fair Trade movement shouldn’t lament “bad” press; we should step up and join the dialogue.


Personally, I’ve also discovered through the years that my learning style is such that I analyze and synthesize best when given a case study or “real-life” situation. Kind of like word problems we all pondered over in elementary school. Along those lines, I thought I would offer up a scenario and see if others think my analysis is correct, and why. Now, I realize on Blog Action Day, I am supposed to be writing and musing and debating on climate change. This may seem like a stretch, but one of the current challenges in Fair Trade is whether or not we are a “green” movement given, for example, that we a) encourage a certain type of consumption, and b) promote trade across many miles. Which brings us to my question: What Makes a Business Fair Trade? Or for that matter Green? This week I got pulled into such a debate, while standing at a booth at the Green Festival before my Fair Trade White House presentation. Here is the situation I offer for pondering:


My friend Rochel is a tireless entrepreneur. Filled with creative ideas and fueled by the energy she gains as a speed-skating athlete, Rochel has launched her own business: Joyful Bath Company. All of her products are hand-made from natural salts, delightfully packaged with materials that are easily recyclable. They are concocted to help relieve the stresses and strains of the modern world. Rochel has a couple of part-time employees who she pays fairly according to the minimum wage laws of Maryland, where she is based out of her home. I think Joyful Bath is a socially responsible, environmentally-friendly, small business that deserves my support, but I won’t call it “Fair Trade.” Am I right? Wrong? Why does it matter?


Let’s add a little new chatter to all this media and Blog Action Day attention of Fair Trade: right/wrong, good/bad, fad/movement, green or not?

Thursday, October 08, 2009

Debating Fair Trade with Good Food and Generous Spirits

This time last week, give or take a time zone, I was with the good folks of Fair Trade Los Angeles. First we feasted on Fair Trade food, such as wine and chocolate, and homemade goodies, such as hummus and tortillas. We then settled in for a friendly but spirited debate about the pros and cons of mainstreaming, how Fair Trade relates to corporate social responsibility, and the joys and sorrows of being a Fair Trade entrepreneur.

Below are some memories of that evening, thanks to Dan Wilson of St. Cross Episcopal Church The event was held at St. Cross in Hermosa Beach, and there are several other LA area communities (such as Santa Monica and S. Pasadena) considering how to become Fair Trade towns. If you are close by LA, consider joining their grassroots efforts. Let me know if you need a direct contact to the volunteer organizing group or visit their website.






Photos: Fair Trade munchies; Luz and Phil of Fair Trade Express; David of TransFair USA; yours truly; Jane and Joan of FTLA; Raj of Freeset Bags