Monday, December 06, 2010

A "Somewhat" Fresh Outlook on Fair Trade


Last summer Jeff Goldman of Fair Trade Resource Network, and I, had a chance to tape an episode of the cable show Fresh Outlook. It aired this weekend, and while I was disappointed we weren't able to steer our host clear of the somewhat worn-out "free" vs. "fair" trade debate, I do think the episode offers some useful dialogue about why Fair Trade is important.

You can view the episode here.

The episode also provides a nice glimpse of the Think Coffee coffee shop in New York City. They have a special place in my heart as the location where the NYC Fair Trade Coalition hosted the official launch of my book a couple years back. Check out the contrast between Think's "Fair Trade" commitments to the perspective of Cafe Grumpy, which is more enamored of "direct trade."

4 comments:

  1. Hi Jackie - enjoying your blog - it stands out in the Fair Trade space! I'm working to spread the word on a groupon-like deal for a great fair trade retailer - Giannafairtrade.com - that's available on blissmo.com right now. Would love for you to take a look and share with your network (1/2 off discount will be good through next Tuesday). As you know, fair trade retailers need all the support they can get and group-buying power is a great way to get more consumers to try out fair trade products as an alternative. Thanks so much!

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  2. Hi Megan,
    Thanks for introducing Giannafairtrade.com I'm glad to see they have joined the Fair Trade Federation.
    Figuring out the value of group-on and similar deals is one of those items on my to-do list. I hesitate to endorse something I don't have direct experience with, especially when I don't want to promote over-consumption. But perhaps other readers will have their curiosity peaked and consider purchasing from Gianna and her partners in Asia.

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  3. I totally understand Jackie! Having just returned form two years in Kenya, I'm really trying to stick with the recycle/reuse mindset. At the same time, during the holidays I am excited to offer those who haven't quite broken out of the buy-buy-buy a healthier alternative :) Now what I'd really like to see is a growth in the types of products fair trade artisans produce - i.e. more useful, less "luxury" items.

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