Monday, December 06, 2010

A "Somewhat" Fresh Outlook on Fair Trade

Last summer Jeff Goldman of Fair Trade Resource Network, and I, had a chance to tape an episode of the cable show Fresh Outlook. It aired this weekend, and while I was disappointed we weren't able to steer our host clear of the somewhat worn-out "free" vs. "fair" trade debate, I do think the episode offers some useful dialogue about why Fair Trade is important.

You can view the episode here.

The episode also provides a nice glimpse of the Think Coffee coffee shop in New York City. They have a special place in my heart as the location where the NYC Fair Trade Coalition hosted the official launch of my book a couple years back. Check out the contrast between Think's "Fair Trade" commitments to the perspective of Cafe Grumpy, which is more enamored of "direct trade."


  1. Hi Jackie - enjoying your blog - it stands out in the Fair Trade space! I'm working to spread the word on a groupon-like deal for a great fair trade retailer - - that's available on right now. Would love for you to take a look and share with your network (1/2 off discount will be good through next Tuesday). As you know, fair trade retailers need all the support they can get and group-buying power is a great way to get more consumers to try out fair trade products as an alternative. Thanks so much!

  2. Hi Megan,
    Thanks for introducing I'm glad to see they have joined the Fair Trade Federation.
    Figuring out the value of group-on and similar deals is one of those items on my to-do list. I hesitate to endorse something I don't have direct experience with, especially when I don't want to promote over-consumption. But perhaps other readers will have their curiosity peaked and consider purchasing from Gianna and her partners in Asia.

  3. I totally understand Jackie! Having just returned form two years in Kenya, I'm really trying to stick with the recycle/reuse mindset. At the same time, during the holidays I am excited to offer those who haven't quite broken out of the buy-buy-buy a healthier alternative :) Now what I'd really like to see is a growth in the types of products fair trade artisans produce - i.e. more useful, less "luxury" items.

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